Careers

Job Title: SEO Analyst / Senior SEO Analyst
Department: Marketing
Reports To: SEO Lead

Roles and Responsibilities:

We are seeking an experienced SEO Analyst / Senior SEO Analyst with over 2 years of experience to join our dynamic marketing team. The ideal candidate will have a strong understanding of SEO strategies, with expertise in both on-page and off-page optimization. Key responsibilities include improving organic search rankings, driving traffic to the website, acquiring high-quality backlinks, staying updated with SEO trends, and maintaining overall website health.

On-Page SEO Responsibilities

• Conduct comprehensive keyword research based on market trends, identifying primary, secondary, and long-tail keywords for optimization.
• Optimize website content, titles, meta descriptions, headers, and internal linking structure to enhance search engine rankings.
• Monitor website performance using tools such as Google Search Console, Google Analytics, Ahrefs, and others.
• Collaborate with the web development team to implement structured data (schema), canonical tags, and other technical SEO enhancements.

Off-Page SEO Responsibilities

• Develop and execute link-building strategies relevant to the market research sector.
• Identify and pursue opportunities to secure high-quality backlinks from authoritative websites in the market research industry.
• Reach out to high-authority websites for guest blogging and backlinking opportunities.
• Promote market research content through social bookmarking, directory submissions, press releases, blog submissions, and content syndication to improve domain authority.
• Monitor backlink profiles and take corrective actions for toxic or broken links.
• Stay informed about the latest link-building and off-page SEO trends.
• Conduct backlink analysis of competitors to identify new link-building opportunities and gaps. Utilize tools like Ahrefs or SEMrush to stay ahead of competitors in the market research space.

Skills & Qualifications

• 2+ years of hands-on SEO experience, particularly within the market research industry.
• Proven experience in optimizing both on-page and off-page SEO strategies.
• Strong understanding of technical SEO and problem-solving capabilities.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SPYSERP, Ahrefs, SEOCrawl, etc.
• Familiarity with HTML, CSS, and basic website development principles.
• Strong analytical skills to interpret SEO performance data and make data-driven decisions.
• Ability to work both independently and as part of a team.

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Roles and Responsibilities

• Providing analysis and review on the market based on multiple factors affecting the market, its performance and company profiles.
• Compiling and analysing statistical data including market estimates, market share, competitive landscape and portfolio analysis

Requirements and Qualification

• Market research experience - 0 to 2 years
• Excellent written and verbal communication abilities.
• Having good time management and attention to detail.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel).

Educational Qualifications: Fresher (BTech/BCom/BBA); Fresher and Experienced both can apply
Location: Remote Working
Note: Laptop is mandatory
On-the-job training will be provided

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